Web sound--still in its infancy

interactive audio feedback to enhance usability: little sounds that tell us if we’ve done what we meant to, like dialing a keypad http://www.thunkdesign.com http://www.product-msd.com/onweb_frame.html see samples/Bayer

ambience to manipulate mood, just as music and ambient sound are used in the movies to heighten emotion (and in retail, put customers in buying mood] http://www.beatstream.com

create interaction to involve people in creative process, either by manipulating listening environment, or, as with MP3 remixes, where you can re-arrange and share your creation w/others

Four primary applications:

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OK--let's talk about where we are in terms of sound on the WEB:

Web sound is still clearly in its infancy

There four primary applications

1) interactive audio feedback to enhance usability: for example, the little sounds that tell us if we’ve done what we meant to, like dialing a keypad

let's look at [THUNK] (show button that says click...not a dot

Here's another one [eye4U] using an older style FLASH animation to provide audio feedback...

The second use:

2) is branding to associate a distinctive sound with logos, as a step to creating strong, memorable identity in the online world Here's just one quick example: [Bayer]

To create ambience is another use....and ambient sound can manipulate mood...it's being used on the web just as music and ambient sound are used in the movies to heighten emotion (and in retail, put customers in buying mood]

show [Beatstream]

[definitely suspenseful ambient sound, don't you think?

And sound is beginning to be used to create interactions that involve people in a creative process, either by manipulating their listening environment, or, as with MP3 remixes, where you can re-arrange and share your creation w/others. There are many g