The challenge
to keep user’s attention, we must fashion a subtle and appealing design environment.
unlike TV , where “loud and obnoxious” is key, sound design for the web involves subtlety and direction and guidance and enhancement
the concept: it should be an immersive, guiding experience that leads you through but gives you control over it [Jeff Lipton, Sonicopia’s V.P. for Sonification]
the challenge is to create sound design that leads you--and is also led by you
Notes:
To keep the attention of our users, we must create a subtle and appealing design environment
Unlike TV , where" loud and obnoxious" is key to success, sound design for the web involves subtlety and direction and guidance and enhancement
The concept, as Sonicopia director Jeff Lipton puts it:
" Sound on the web should be an immersive, guiding experience that leads you through--but gives you control over it."
And it is a very real challenge it create sound design that leads you --but is also led by you...
I would encourage you to revisit SONICOPIA, which we looked at it earlier and take a look at what they're doing with sound on their site....