Each 60-second television
spot features a different "selling point" (though all refer to sports programs,
obviously!) As project manager, I worked with communications professor Gordon
Webb, our on-campus production unit, and a Rochester production house to
produce these ads.
Wrote scripts, selected
visuals, and supervised preliminary edit as well as final edit on choreographed
intro. All three featured a similar bed of professional VO narration (alternating
male/female); the intro was different for each since I wanted to capture
the attention of game viewers who might see all three ads (or only one).
Choreographed opening sequence
was my baby; I worked with outside production house that had digital capability
to orchestrate the way photos floated left/right/up/down across into place
as I/T/H/A/C/A letters slid into their appropriate location. I still like
the timing and slight mystery as the final "A" drops in last; I scripted
text to build mystery, creating question series delivered by students
(alternating male/female voices).
