Slide 6 of 37
Notes:
Pretty cool huh? (referring to Network sound just shown)
We’ll see some more interesting examples in a minute, but right now, let’s talk about what sound does
Sound..-can differentiate your site--it has branding power(just as a logo identifies you, think how much more memorable a logo WITH SOUND can be (think of NBC, for example)
Sound….aids in the presentation and navigation of information
--works with other design elements to create new interactive, immersive experiences online
It establishes an overall atmosphere and can serve as a training element--a recent Stanford University study demonstrated that people retain 10 percent of what they see, 30 percent of what they see and HEAR--and 70 percent of what they see, hear and inte
Sound creates a mood--just as you use color and graphics to set tone and mood
Iit can be used a training element--nothing quite like a friendly voice explaining how to do something (and there are a number of new technologies, as you’re probably aware, that are creating the opportunity for real time voice communication on the net…mo
