When International Programs
asked the department of publications to take a fresh look at the existing
London Center brochure, I was named project manager. I worked with the directors
of international programs, admission, and several other departments to create
a brochure that would 1) describe in very attractive terms the London Center
"experience" and 2) generally serve to remind parents/students of one very
concrete way Ithaca College could claim it was educating future citizens of
the world.
The brochure design is fairly sedate, but the copy (despite the fact my original text survived multiple rewrites by committee) remains remarkably lively. It begins, "Imagine reading Charles Dickens and then following in the footsteps of Oliver Twist through the back alleys of London...studying international politics or European Community economics and doing an internship at the London office of a multinational corporation...visiting the landscapes Turner and Constable painted...the places Wordsworth and Keats wrote about....
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