Stumped for a way to light
a fire under prospective students who'd inquired about Ithaca but
then neglected to ever follow up on the inquiry, I came up with this simple
The PROCRASTINATE card was
designed to elicit some kind of response from students/parents who
we felt were prime prospects but we never heard from again.
Response was overwhelmingly positive,
and I even noticed the navy-blue card with its dictionary definition of
"Pro-cras-ti-nate" stuck up on a number of desk/personal space bulletin
boards around campus.