Stumped for a way to light a fire under  prospective students who'd inquired about Ithaca but then neglected to ever follow up on the inquiry, I came up with this simple postcard mailer.

The PROCRASTINATE card was designed to elicit some kind of response from students/parents who we felt were prime prospects but we never heard from again.

Response was overwhelmingly positive, and I even noticed the navy-blue card with its dictionary definition of "Pro-cras-ti-nate" stuck up on a number of desk/personal space bulletin boards around campus.